All of the patterns for sale on THIS website are sold through Ravelry.com. I have recently agreed to let Knitpicks.com sell some of my patterns on their site in their independent designer program. Today I got a message from someone with a question about Knitpick’s pricing on my patterns. I think maybe other people wonder how this works too, so I’m going to post my response here on my blog.
Her question regarding my Red Bud Gloves pattern was: I love your pattern, but I wasn’t happy to have paid $4.00 here on Ravelry when I could have purchased them for $1.99 on Knitpicks. Can you tell me why you have two different prices?
The simple answer is: I am an independent designer and Knitpicks sets their own prices for which I am not responsible.
When I first self-published this pattern I set the price at $4 because that’s what I felt the pattern was worth. Later, I submitted my pattern to Knitpicks, and $1.99 is the price they set for it. Knitpicks does not have a contract to sell my pattern exclusively. Because of this, I can sell my pattern anywhere I want, including Ravelry and at my local yarn shop, for any price that I think is fair. Knitpicks uses their low prices on IDP’s to attract customers to their site so they will buy more yarn, which is fine by me.
You may ask, why bother with knitpicks if they undervalue my pattern? I’ve got to look at it with a business point of view. For one, they are able to sell many more patterns than I can all by myself. Also, when I sell my pattern through Knitpicks, I get 100% of the profit. When I sell my pattern through Ravelry I only get around 50% of the profit because all the middlemen (like paypal etc) want their cut. I get the same amount of money per pattern one way or another. I have no incentive to lower the price that I personally set. And Knitpicks is selling lots of yarn, so they’re happy to not take a cut.
One incentive to buying through Ravelry which might justify the higher price for you is that they’ve got fabulous pattern support. For instance, if I notice an error in a pattern and I make a new version, anyone who purchased the pattern through Ravelry will get the new version automatically. Additionally, you can always have access to your pattern in your Ravelry library from any computer with an internet connection, which is something my friends and I use often. Knitpicks doesn’t do anything like that.
I hope this answers all the questions regarding this topic. I don’t want anyone to be confused or upset about my prices because I really do think they are reasonable and fair. I would love to hear your thoughts in the comments section below.
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